Our Story

Hi I’m Alan. Hi I’m Seamus. We are the beards behind the Rugged Man.

Established in Alan’s home in West Cork in 2015 the business was conceived like all great ideas before it…. at Mother’s Kitchen Table.

The core of this idea was to provide bearded gentlemen with high quality natural products tailored for their beards. After months of testing, late nights, formulations and reformulations we believe we have created the best products a Rugged Man's beard can get.

The Rugged Manifesto

Throughout our journey, we found men encountered a lot of the same problems. How to grow a beard, how to groom a beard, what to wear with beards?

Worse still we encountered guys using standard shampoos intended for their heads on their beards. From this we knew we had to be more than just a product company.

That is why our core purpose is to enhance the bearded lifestyle by providing bearded gentlemen with practical grooming and style advice.